Branding & Components

Avatour had a logo and colors when I joined, but required a full brand and UI component build-out to bring some consistency to the visual language used across the various touchpoints in the user journey.

Personas & User Flows

My team developed personas that we use as frameworks for decision-making, and for each new feature we build user flows to to ensure the new feature seamlessly integrates into the user experience.

Iteration & Testing

Iteration in the virtual world only costs time, so we iterate a lot. We show the designs to customers early to get feedback, and then we iterate more. Then more feedback. More iteration. Feedback. Iteration…